My Spring
We developed a new visual identity for My Spring, a student exchange agency, bringing more consistency, modernity, and personality to the brand. The rebranding focused on aligning the visual universe with the company’s values, offering a design that speaks to the dreams, courage, and transformation behind every exchange journey. The result is a vibrant and adaptable identity that reflects both the freedom of discovery and the structure behind an organized experience abroad.
Task
Balancing a fresh visual approach with the emotional values already tied to the brand was a key challenge. We needed to evolve without disconnecting from its loyal audience.




