Dr. Consulta
For dr.consulta, our mission was to translate an already established visual identity into a comprehensive and coherent brand rollout. While the brand direction was predefined, we were responsible for finalizing layouts and expanding the visual system into various formats — from digital posts and uniforms to print ads, OOH, and web visuals. We introduced additional graphic elements that respected the existing style, enhancing brand expressiveness across all materials. The result is a visually consistent and emotionally engaging presence that brings the brand’s human, accessible, and modern healthcare purpose to life.
Task
Expanding the visual system without losing the brand’s essence — balancing creative freedom with strict brand consistency.






