Otugui Nara
Otugui Nara was designed to be more than a store — it’s a cultural gateway. As part of the Otugui network, the project translates Korean pop culture into a bold retail identity that blends K-Food, K-Drama, and K-Life into a single visual system. From signage to packaging and branded elements, every detail was crafted to create an immersive, playful, and instantly recognizable experience. A space where brand, culture, and design meet — and stay memorable. That’s the Muda Effect.
Task
Creating a strong visual identity that respected the Otugui brand universe while giving Otugui Nara its own personality — balancing cultural references, commercial appeal, and scalability for future stores.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.