iFLY
We took flight — literally — with iFLY 360, a creative concept that elevated the indoor skydiving experience. From naming to visual direction, the project was built to mirror the feeling of freedom, boldness, and circular movement that defines flying. The visual identity expands across uniforms, digital materials, and merchandise with a dynamic design system made to spin. This is how strategy, design, and motion come together. That’s the Muda Effect.
Task
Finding a name and identity that captured both adrenaline and accessibility — without losing the brand’s core energy.
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