Zoop iFood
From brand to space, this project translated Zoop’s presence into a bold and immersive stand experience. In partnership with Nossa Agência, we developed the full visual unfolding of the stand, ensuring consistency, impact, and clarity across every touchpoint. The challenge was turning brand assets into a physical environment that communicates scale, confidence, and innovation — all while standing out in a highly competitive event landscape. Strategy, design, and execution working as one. That’s the Muda Effect.
Task
Translating Zoop’s brand language into a physical space with strong visual impact, while aligning multiple stakeholders and maintaining consistency across all stand applications.
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