Exes
We energized EXES with a bold new visual identity aligned with its mission to lead the electric mobility revolution. The rebranding brought clarity and strength to the brand, reinforcing its positioning in the EV charging solutions market. With a modern, clean, and scalable design system, we created visual assets that communicate innovation, trust, and a future-forward mindset. Another brand moving with purpose — that’s the Muda Effect.
Task
Translating high-tech solutions into a brand language that feels simple, human, and approachable — without losing the edge.
We’re a team of creatives who are excited about unique ideas. From concept to execution, we turn ideas into brands that speak for themselves.